Arvida Byström (b. 1991, Stockholm, Sweden) is a digital native with an intrinsic relationship to pink. Her work is rooted in ideas that deal with the Internet and its social, aesthetic, and commercial implications. Known for her use of a hyper-feminine aesthetic, she investigates themes such as femininity, body image, social dynamics, emerging technologies, and economic principles – primarily through lens-based practice, performance, and sculpture. Having previously lived in London and Los Angeles, she is now based in Paris, where she navigates an aesthetic universe of disobedient bodies, fruits in lingerie, tulips and AI sex dolls. Her work has been exhibited at venues worldwide including Victoria and Albert Museum, London; Tate Modern, London; among others. She has worked both behind and in front of the camera for numerous influential brands and magazines. Byström lives and works in Stockholm and Paris.