Vladan Joler

Vladan Joler (b. 1977, Novi Sad, Serbia) is a Professor at the University of Novi Sad, and a researcher and artist whose work spans critical design, counter-cartography, investigative journalism, writing, data visualisation, and related disciplines. His projects explore and visualise various technical and social aspects of algorithmic transparency, digital labour exploitation, invisible infrastructures and other contemporary phenomena in the intersection of technology and society. With a background rooted in media activism and game hacking, he has curated and organised numerous events and gatherings of internet activists, artists, and investigators, including SHARE events in Belgrade and Beirut. Joler’s work is included in the permanent collections of the Museum of Modern Art, New York; the Victoria and Albert Museum, London; the Design Museum, London; and in the permanent exhibition of the Ars Electronica Center, Linz. His work has been presented in over one hundred international exhibitions, including institutions and events such as: ZKM, Karlsruhe; XXII Triennale di Milano; HKW, Berlin; Vienna Biennale; Victoria and Albert Museum, London; Transmediale, Berlin; Ars Electronica, Linz; Biennale WRO, Wroclaw; Design Society Shenzhen; Hyundai Motorstudio, Beijing; La Gaîté Lyrique, Paris; the Council of Europe in Strasbourg; and the European Parliament in Brussels. In 2024, he received the S+T+ARTS 2024 Grand Prize of the European Commission for Innovation in Technology, Industry and Society stimulated by the Arts, together with his collaborator Kate Crawford, for their work Calculating Empires (2024). Joler lives and works in Novi Sad.


Kate Crawford & Vladan Joler’s S+T+ARTS Prize-winning Calculating Empires (2024) is part of the festival’s exhibition Model Collapse at Kunsthalle Wien Karlsplatz.

Merging research and design, science and art, Calculating Empires comprises thousands of drawings and texts, covering centuries of conflicts, enclosures, and colonisations. The 24-metre-long diagram charts how power and technology have been intertwined since 1500. This work is a large-scale visualisation exploring how technical and social structures have co-evolved over these five centuries – through four themes: communication, computation, classification, and control. The work offers a means of viewing our technological present in a deeper historical context.

Installation view Model Collapse: Troika, Ultrared, Evergreen, Ocean Blue, 2024, Courtesy the artists; Arvida Byström, Alba Skin, Lola Skin, Lily Skin, 2025, Courtesy the artist; Kate Crawford & Vladan Joler, Calculating Empires: A Genealogy of Technology and Power Since 1500, 2023, Courtesy the artists; Vienna Digital Cultures / Kunsthalle Wien 2025, photo: Iris Ranzinger

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